Academic Catalog 2021-2022

Business (BUSN) (BUSN)

BUSN 300  -  May Seminar,  3 credits.  
Frequency: May Seminar  
BUSN 301  -  Intermediate Microeconomic Theory,  3 credits.  

A more detailed examination of microeconomic theory, focusing on the behavior of individuals, firms and the interaction of these agents in the marketplace. Course will focus on the organization of markets, theory of competition, market failure and the effects of government intervention in the market.

Frequency: Every Year - Second Semester  
Prerequisites: BUS 201 and MATH 121  
BUSN 302  -  Intermediate Macroeconomic Theory,  3 credits.  

Theoretical models to explain the recurrent fluctuations in economic activity and mechanisms through fiscal and monetary policy affecting the economy. Course examines aggregate economic measures of output, inflation, and unemployment; how the economy works in the long-run and short-run, and the likely effect of fiscal and monetary policies; fixed and flexible exchange rate regimes; and growth models.

Frequency: Every Year - First Semester  
Prerequisites: (MATH 121 or MATH 203) and BUS 201  
BUSN 305  -  Introduction to Business Law,  3 credits.  

An examination of the legal environment of business through text materials and case study. Particular emphasis is given to the role of law in society, the law of contracts, sales law, the law of negotiable instruments and business organization.

Frequency: Every Semester  
BUSN 308  -  Government Regulation of Business,  2 credits.  

This course presents the economic, structure and policy concerns that regulate US business. The core concepts that guide the regulatory environment will be discussed within the context of corporate governance and responsibility. Topics discussed include market regulation, financial oversight, antitrust, securities, and information and consumer protection. The class examines regulatory models used in various areas of regulation.

Frequency: Every Year - Second Semester  
Prerequisites: BUS 201 and ACCT 256  
BUSN 310  -  Global Supply Chain Management,  3 credits.  

Supply chain operating concepts (materials and logistics management) are presented. The dynamic nature of supply chain management for goods and services that impact the global economy are emphasized. Students gain a perspective about inventory operations, distribution, sourcing and procurement systems, postponement, and logistics management within a global context.

Frequency: Every Year - Second Semester  
Prerequisites: BUS 201 and CSC 104 and BUSN 339  
BUSN 312 / ENVR 312 / SOC 312  -  Global Development Issues,  4 credits.  

Students are introduced to the social scientific approaches used to understand how demographic, institutional, cultural, economic and ecological factors influence, and are influenced by, societal development. Comparative case studies enable students to understand the structure and dynamics (e.g., population change) of human populations as they relate socioeconomic development. This course can also count towards the environmental and sustainability studies program.

Frequency: Every Year - First Semester  
Core designations: International-Global Prspct G, Social Science S  
BUSN 315  -  Management Information Systems,  3 credits.  

Development and use of information, database management and decision support systems for business applications. Emphasis will be placed upon functional use of business information.

Frequency: Every Semester  
Prerequisites: BUS 201 and (BUS 210 and BUSN 305 or IBUS 301) and BUSN 320 and ACCT 256 and CSC 104  
BUSN 320  -  Business Statistics,  3 credits.  

Students will collect, summarize, and analyze statistical data and will learn how to disseminate the results in an ethical manner using basic probability theory, single and multiple variable hypothesis testing, correlation, and regression analysis. Students will learn to interpret the results in a global managerial context.

Frequency: Every Semester  
Prerequisites: MATH 121 or MATH 203  
BUSN 333  -  Global Economics,  3 credits.  

Students will learn the history of the analysis of globalization and the tools for performing global economic analysis. Differences between trade policies targeted at developed economies vs. developing economies will be explored. Students will learn how to analyze the impact of government policies, barriers to trade, and trade agreements on domestic and foreign consumer and producer welfare, government revenue, and global welfare. This course can also count towards the Global Studies Program.

Frequency: Every Year - First Semester  
Prerequisites: BUS 201 and (MATH 121 or MATH 203)  
BUSN 339  -  Principles of Management and Leadership,  3 credits.  

This course provides a foundation in the principles of management theory and practice. Topics explored include the classic management functions of planning, organizing, leading, and controlling. The course integrates the four major themes of the Offutt School of Business into appropriate modules throughout the course. These include managerial ethics and social responsibility, the dynamic global business environment, leadership development and entrepreneurial perspective.

Frequency: Every Semester  
Prerequisites: BUS 201 and (BUSN 305 and BUS 210 or HCL 378 or IBUS 301) and ACCT 255  
BUSN 341  -  Human Resource Management,  3 credits.  

This course examines the role of human resource management as a strategic partner in for-profit, non-profit, and governmental organizations. Key functions such as planning, staffing, compensation and benefits, performance evaluation, labor relations and legal compliance will be examined, with an emphasis on best practices. The implications of legal, ethical, and global contexts and current workforce issues are analyzed.

Frequency: Every Semester  
Prerequisites: BUSN 339 or BUS 205  
BUSN 351  -  Principles of Mktg and Sales,  3 credits.  

Students will be exposed to essential marketing concepts and will develop basic proficiency in marketing research, marketing planning and relationship selling. Included will be global and ethical discussions embedded in the core instruction. Students will also have the opportunity to strengthen their entrepreneurship and leadership skills through hands-on projects.

Frequency: Every Semester  
Prerequisites: ACCT 255 and ACCT 256 and BUS 201 and (BUS 210 or IBUS 301 or HCL 378)  
BUSN 352  -  Selling Today,  2 credits.  

Introduction to professional selling and its importance in today's world economy. Course includes techniques, strategies and relationships for success in selling oneself, one's ideas, products and/or services. Also stressed are professional, legal and ethical standards in the selling process.

Frequency: Not offered on a Regular Basis  
BUSN 363  -  Digital Marketing,  2 credits.  

This course addresses the new technological environment that marketers are facing by introducing strategic considerations related to technology and its implementation. The course explores the basics of marketing exchange utilizing the information highway, multimedia techniques, database marketing, interactive communications, and other e-business techniques. The course provides hands-on experience with relevant software.

Frequency: Not offered on a Regular Basis  
BUSN 380  -  Special Topics,  0-4 credits.  

Courses covering various topics of interest in this particular discipline are offered regularly. Contact department or program chair for more information.

Frequency: Not offered on a Regular Basis  
Repeatable: Yes  
BUSN 385  -  STEP: An Offutt Career and Leadership Journey, Step II,  1 credits.  

This is the second course in the STEP program and designed to expand on areas of leadership and career development. The leadership area focuses on working in teams, communication, and emotional intelligence. The career area focuses on the skills needed to acquire an internship and continues to expand on career development as well as personal financial and negotiation skills. Junior status.

Frequency: Every Semester  
Prerequisites: BUS 285  
BUSN 390  -  Internship,  1-8 credits.  
Frequency: Every Semester  
Repeatable: Yes  
BUSN 414  -  Public Finance,  3 credits.  

This course examines the financial activities of government (public sector), that is, spending and taxation in private economies. Students will gain an understanding of topics including provision of public goods, externalities, public education, social security, healthcare, environment, income tax, sales tax, property tax, etc. State and local government issues are also addressed.

Frequency: Not offered on a Regular Basis  
Prerequisites: BUSN 301  
BUSN 415  -  Electronic Commerce Strategy,  3 credits.  

This course is designed to integrate the concepts of electronic commerce strategy within the business enterprise. Topics include technology infrastructure, revenue based models, Internet marketing, business-to-business strategies, online auctions, ethical issues, hardware/software requirements, on-line payment systems, and security requirements.

Frequency: Not offered on a Regular Basis  
Prerequisites: BUSN 315 and CSC 225 and CSC 330 and CSC 340 and CSC 345  
BUSN 439  -  Cross-Cultural Management,  3 credits.  

This course is designed to familiarize students with the role of culture in managing organizations in a global economy. Communication, decision-making, motivation, leadership, and human resource management are particularly subject to cultural influence. The environmental influences of geo-political entities, socio-cultural values and attitudes, and technology on global business will also be considered.

Frequency: Every Year - First Semester  
Prerequisites: BUSN 339  
BUSN 440  -  Organizational Behavior,  3 credits.  

Organizational Behavior is an interdisciplinary field of study that investigates human behavior at the individual, group, and institutional levels and applies that knowledge to help people be more productive and satisfied in organizations. Topic areas include values and attitudes, motivation, perception, personality, stress and change, decision making, leadership and influence. Students will receive extensive exposure to the theories and research methodologies of Organizational Behavior as well as application of those theories.

Frequency: Every Year - Second Semester  
Prerequisites: BUSN 339  
BUSN 441  -  Money Banking, and Financial Markets/Institutions,  3 credits.  

This course examines money (historical and contemporary), the market for loanable funds, banking, other financial markets and institutions, the central bank, monetary theory and policy. This course focuses on the question of interest rate determination, whether by markets or by administration. The course examines the concepts of market failure and government failure as applied to banking and other financial institutions.

Frequency: Alternate Years - 2nd Semester  
Prerequisites: BUS 201 and ACCT 255  
BUSN 451  -  Global Marketing,  3 credits.  

Students will develop a basic understanding of global marketing processes. Through extensive exposure to cross-cultural issues, intercultural business practices, direct interaction with global marketing professionals and hands-on projects, students will be challenged to expand their horizon and understand another facet of marketing. Emphasis will be placed on international marketing research, market entry analysis, cross-cultural consumer behavior and practical training on export management.

Frequency: Every Year - Second Semester  
Prerequisites: BUSN 351  
Core designations: International-Global Prspct G  
BUSN 453  -  Consumer Behavior,  3 credits.  

The purpose of this course is to help students understand why, where, how and when consumers are buying or not. Students will be learning about internal, external and situational influences to consumption by reviewing and applying theories from the psychology and sociology literature. Practical marketing applications of these concepts will be encouraged through hands-on assignments throughout the semester. Recommended: PSYC 111 - Introductory Psychology, SOC 111 - Human Society.

Frequency: Every Year - Second Semester  
Prerequisites: BUSN 351  
BUSN 460 / CSC 335 / MATH 335  -  Operations Mgmt/Research,  4 credits.  

An introduction to the theory and practice of quantitative modeling and optimization, with applications to computer simulation and business resource management. Possible topics include linear and nonlinear programming, network analysis, game theory, deterministic and probabilistic models. Prerequisite: consent of the instructor.

Frequency: Every Year - First Semester  
Corequisites: PEAK 400  
Core designations: Mathematics K  
This course is PEAK Required  
BUSN 462  -  Theory/Appl in Leadership,  3 credits.  

This course is designed to provide a comprehensive view of the nature and practice of leadership. Among the topics explored are historical, philosophical and theoretical foundations; ethics and values; power and influence; conflict management; and effective leadership in formal organizations. Prerequisite: junior or senior status.

Frequency: Every Year - First Semester  
Corequisites: PEAK 400  
This course is PEAK Required  
BUSN 463  -  Marketing Research,  3 credits.  

The purpose of this course is to provide applied marketing research knowledge. This course introduces students to a variety of research methods, including qualitative and quantitative research. Students will have ample opportunities to apply their research skills and expand their analytical abilities through hands-on projects throughout the semester.

Frequency: Every Year - First Semester  
Prerequisites: BUSN 351 and BUSN 320  
BUSN 480  -  Independent Study,  1-4 credits.  

This course provides an opportunity for individual students to conduct in-depth study of a particular topic under the supervision of a faculty member. Contact the department or program chair for more information.

Frequency: Not offered on a Regular Basis  
Repeatable: Yes  
BUSN 487  -  Directed Research,  1-4 credits.  

This course provides an opportunity for individual students to conduct research in a specific area of study, completed under the direction of a faculty mentor. Specific expectations of the research experience to be determined by the faculty. Repeatable for credit. Prerequisite: consent of instructor.

Frequency: Not offered on a Regular Basis  
Repeatable: Yes  
BUSN 495  -  Business Analysis and Strategic Management,  3 credits.  

This course is designed to integrate the concepts of strategic design, formulation and administration within the business organization and serves as the capstone experience for the business major. Topics include the firm's mission and objectives, enterprise development, industry dynamics, sustained competitive advantage, organizational strengths and policy implementation.

Frequency: Every Semester  
Prerequisites: (FIN 303 or BUSN 303) and BUSN 339 and BUSN 351 and (BUSN 315 or ACCT 360 or BUSN 316)